CITY OF MALOLOS, Bulacan — A total of 32 micro, small, and medium enterprises from Bulacan will have a chance to showcase their products during the OTOPamasko Pre-Holiday Fair which will be held at the Activity Center, Robinson Malolos from November 16- 20, 2022.
Mary Grace Sta. Ana-Reyes, information officer, DTI Bulacan on Tuesday (Nov. 15) said the OTOPamasko Pre-Holiday Fair is a major provincial trade promotion activity organized by the Department of Trade and Industry Bulacan Provincial Office (DTI Bulacan) in cooperation with Robinsons Malolos.
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She added the activity aims to provide marketing opportunities for One Town, One Product (OTOP) MSMEs, boost the promotion of local products, and sustain MSME development. It serves as a culminating activity of DTI Bulacan’s OTOP program that benefitted over 200 MSMEs in the province.
The OTOP program is a priority stimulus program that has been in existence since 2002 for MSMEs as government customized intervention to drive inclusive local economic growth. The program enables localities and communities to determine, develop, support, and promote products or services that are rooted in their local culture, community resource, creativity, connection, and competitive advantage. It is a convergent initiative involving DTI and other government agencies and the private sector.
“All 32 exhibitors were assisted under the OTOP Next Generation program, one of the two components of the OTOP program which aims to scale up MSMEs in terms of branding and marketing. Through the program, a package of assistance was provided for the improvement and innovation of products in the areas of quality, product design development, standards compliance, marketability, production capability, and brand development, among others, making MSMEs competitive in both local and international markets,” Reyes said.
The products that will be exhibited include fashion accessories, personalized giveaways, bags, bamboo crafts, Christmas decors, furniture, processed food (condiments, spreads, chips, sweets, and delicacies), and dairy products. (RONDA BALITA Online)